Future

Following text writes the company's founder, Rudolf Weyergans, in October 1991 on the occasion of his participation in the company planning the days HelfRecht Time Management - Systems in Bad Alexandersbad. It's about his company to consider a situation in the future out.

Rudolf Weyergans 100th birthday - a company with philosophy...
It is May 24, 2052. Somewhere in the world, in a beautiful place, at a given time, the continental managers of Weyergans High-Care AG meet. Their objective is to decide how to celebrate the 100th birthday, which takes place on May 24, 2053, of the company founder, Rudolf Weyergans. What the managers eventually decide we will never know, but we did eavesdrop on them as they discussed another decisive question - namely, how did the company gain importance world-wide.....!

Communication
Of course, the products have also played a part - they should be of benefit to our clients. Products from people for people. Naturally, our ecological environment has also been respected. In the course of the company history not only customers but suppliers have expressed their wish to join the company. But what was crucial and decisive for the company was and still is the friendly, easy-going, young and fresh style of communication of its founder and his employees - something that could hardly be managed with ordinary marketing tools.


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Visions
Communication and Vision: that is the grass roots of the company and its numerous innovations. So how did a sociologist come to develop a medical method of treatment against the notorious cellulite for women. A method that came into being, by chance, between medical personnel and the head of a clinic for lymphology, where actually an empirical investigation about the structure of women with secondary lymph edemas after having a mastectomy should have been discussed. At the beginning of the 80s the first equipment was thrown together in an apartment. On 45 square metres an informal technology center was created, in which know-how from different fields, such as mechanical engineering through to molecular medicine, flowed together.

The creative
Two years later, still at the beginning of the 80s, the company made its first million turnover but did not stay only with its first product. The creative 'Technology-Team' digitalized, as the first company world-wide, impulses for medicine and physical therapy.

Complete new forms of therapy are possible and problems of treatment for classic therapies are being solved. In the meantime, this development has found its place in the textbooks. Parallel to this, the need arose to provide products for cosmetic-cosmeceutica skin care, products that were not imaginable.

A milestone was reached by the foundation for a further field when the founder came into contact with his partner and wife Dr. Käthe Kreft-Weyergans, human genetics scientist and biologist. Apart from innovative medicine technology, the company was then able to offer creams and lotions which excel in quality and effectiveness.

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Power of innovation and international-oriented marketing
In the course of the still new company history, thestrength of innovation is improving all the time. For example, a new treatment was developed in 1989 and, with its help, troublesome facial lines can be padded out with a layer of one's own fat - ridulysis. In 1991 the company introduced the Suction Pump Massage, a combination of suction and massage. This method is equally interesting for dermatologists and cosmetic therapists. One can also even revive hair growth - just one of the many patents! The latest task leads to temporary co-operation with the German Aviation and Space Agency, and from there we have borrowed technical know-how for a further innovation, a vacuum exchange treatment for the lower half of the body. In the meantime the company is proving its competence in the development of special cosmetic products. Amongst other things, the knowledge in modern cancer research was used in the development of a product range in which mistletoe is an active substance. High-Care has won international recognition from experts and relevant authorities.

The great advantages of the products and training offered by the company have not remained unnoticed abroad. At the end of the century the company will be exporting to 32 different countries and the majority of foreign importers have adopted not only the philosophy of the company but also our name. We have, amongst others, a High-Care Hungary Kft., High-Care Finland Oy and even a High-Care Panama Inc.

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Nomen est omen
The marketing for High-Care Cosmetic products is run on different levels. This includes good consultation, allocating licenses and also the foundation of an internationally orientated chain of treatment institutes, the High-Care Center. Also there the benefits and friendly communication is spreading according to the model of the company. High-Care: Nomen est omen. Our corporate identity - we want to offer the greatest benefits and best service! And so looking back at High-Care's achievements, the managers who are meeting on May 24, 2052 to prepare the founder's 100th birthday celebration will be extremely satisfied!

Bad Alexandersbad, 1991